Print marketing to increase your sales in stirling

Many businesses these days market their products and services through social media, apps, and other digital platforms. That doesn’t mean, though, that more ‘traditional’ marketing vehicles are not still hugely effective! The fact is, that print marketing materials have a considerable impact in building business trust and relationships with customers, as well as establishing and reinforcing brands.

Here are some examples of printed promotional options that will boost your business: 

Sleek and attractive product catalogues

Use the word ‘catalogue’ and many people still think of a bulky, cumbersome object – but modern printing techniques, materials and lower printing costs have consigned this image to the past.

Catalogues are now sleek, attractive documents – they are great to be able to hand out at a trade fair or business exhibition, and gives your potential customer a physical hard copy of your products to take home and act as a regular reminder of your product and brand. A modern catalogue should focus on quality as opposed to quantity – maximise the use of colour and materials to give your catalogue that exclusive, ‘high-end’ feel and appearance.

They’re also effective marketing tools if mailed out to existing or potential new customers.

Cost effective brochure printing

A very effective, but often under-utilised, tool for marketing is the printed booklet or brochure. Brochure printing can be very cost effective and there are a host of different booklet applications that could benefit your business.

Design is the all-important factor here – modern style brochures have interesting formats, typography and illustrations. Innovative brochure design can include video content, to marry ‘old-style’ marketing with the new! 

Business card printing is perfect if networking

One of the longest established – and still massively effective forms of printed advertising! Even in this digital age, business cards play an important role – anybody promoting their company at a networking event, business fair or exhibition is there ‘armed’ with business cards.

They are the first piece of content exchanged between individuals and contain all the important contact details for future collaboration or business. They are the biggest reminder of your presence at any meeting or event and will be the catalyst for people remembering you after the event. The majority of business people still judge a company from their business cards, so a striking and professional-looking business card is a ‘must-have’ tool in any business situation.        

Flags, signs & banners can grow your brand awareness

Signage is intrinsic to any marketing or advertising strategy for a business. Again, modern printing techniques allow for the production of striking and eye-catching vehicles to display your brand logo and colours and grow your brand image in the market place.

Effective business marketing in Stirling

People always pay more attention to advertising they can touch – printed advertising materials cater for a different, more personal dynamic in comparison with digital marketing. Professional and creative graphic design is the key to producing successful printed advertising – bold colours, interesting formats and high-quality materials will create printed items that people will want to keep and refer to over and over again!

If your business is looking for effective advertising and marketing in Stirling, then you’ll find no better source than KST Marketing, who can cater for all your high-quality, printed marketing materials at affordable prices.


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